Temple Family Farm

News and blog

Welcome to the blog.
Posted 9/17/2013 1:18pm by Shawn & Wendy Temple.

Our current markets until Thanksgiving, 2013:

Monday- S. Fayette Night Market 5:30-7:30 pm

              Bridgeville exit, Rt. 50

Wednesday- S. Fayette Night Market 5:30-8 pm

Friday- S. Fayette Night Market 5:30-8 pm

Friday- Northside Citi-parks Market/ Park 3:30-7:30

Saturday- Sewickley 9 am - 1 pm

             St. James parking lot,  200 Walnut St

Posted 7/28/2013 11:41pm by Shawn & Wendy Temple.

Hi!    Just sending everyone a quick update!

We are in the Pittsburgh area 3 days a week now....

Wednesdays   4-7   New Wine Harvest Church, Baldwin

Thursdays    3:30-7:30  Bloomfield Citi-parks Market

Fridays         3:30-7:30  Northside Citi-parks Market

Hope to see you there!

Wendy and Shawn Temple

Temple Family Farm

Posted 6/4/2013 2:02pm by Shawn & Wendy Temple.


       We have left the Pittsburgh Public Market for now, but want to let everyone know we will be at the Northside Farmer's Market (across from Allegheny General Hospital) on Friday from 3:30-7:30.

       Also, we have 2 beef ready to take in as well as pigs.   Please call or email if you are interested in a 1/4 or more beef, or half or whole pig.   We plan to take the beef in the next week or two but are still taking orders.  

      Thank you!

                 Shawn & Wendy Temple





Posted 12/3/2012 8:01am by Shawn & Wendy Temple.

Hello everyone!   We are now at the Pittsburgh Public Market every Saturday.   If you haven't been there it is located in the strip district...2100 Smallman St.  Hours on Saturday are 9-5.   Stop by and see us!

Posted 9/17/2012 8:54pm by Shawn & Wendy Temple.

        Just a quick update that our cattle are now ready.   Also we have

lots and lots of pigs of different ages, so they are almost always ready

to sell.    Thank you to the new mailing list members!    We are much

better at raising animals than navigating the computer so I am still

working on some things.    I hope to put some more details on the

website as far as what cuts of meat are involved in a half or whole

for those who may not be familiar with the breakdown.    Thanks!

Posted 1/23/2012 1:09pm by Shawn & Wendy Temple.

Although we provide huts for the sows with lots of clean, dry hay to give birth, some can't help their instincts!   Shawn was checking on a sow who was close to birth time and she was working hard at collecting weeds (wet at this time of year).    She went far and wide and had a big mouth full of weeds but as she approached her hut she no longer had them.  He asked "what happened to your weeds"?   She just snorted.   We are guessing she may have just gotten sidetracked with each trip back.  She may not be the smartest one of the bunch but we do give her credit for her effort!

Posted 3/10/2011 2:52pm by Shawn & Wendy Temple.
Small farms today are direct marketers and as such are in the business of relationship marketing with each customer that buys products from the farm. The customer is not at the CSA pickup, farmer's market,  or on-farm market because it is easiest or cheapest food source -- they are there because they respect the farmer, want to support the local economy, and feel that their dollars are spent on a worthwhile endeavor. Every chance you get as a farm to interact with your customers should reinforce the connection to the land and make the customer feel like they are doing a good thing by patronizing your business. This is a very difficult task for a busy farmer. I challenge you to take your relationship marketing into the 21st century and start a blog on your farm website.

I'm sure some of you are unclear on the meaning of the term "blog". It is a rather fluid term that is a shortened version of "weblog." In my mind, it signifies a webpage that displays content of varying lengths in chronological order and invites readers to interact in the form of comments. Often, blog postings are categorized or tagged by topic so that users can navigate through related blog entries by the tags, such as "farming challenges" or "farmer's market." Blogs take many different forms from personal, public diaries to political commentary to blogs that are published by businesses themselves. This is the most popular form of content generation and information retrieval on the Internet today and the very website you are looking at right now, Small Farm Central, is a blog-style site. If you have heard of the term "Web 2.0", blogs are big part of the Web 2.0 movement.

Your farm should blog because it is an easy and time-effective way for you to get your story out to customers. Repeat customers come to you because of the relationship that they have with you and a blog is a perfect way for you to start and augment the real-world interaction that you have with the customer. Granted it does take some time, energy, and thought to produce effective blog posts that communicate the farm experience, but that post will easily be read 100s or 1000s of times over the life of your blog. That works out to be an extremely time-efficient way to build a consistent and faithful customer base. Customers that read your blog will be more understanding of blemishes or crop shortages because you can explain the exact cause of the problems. This becomes a story that they can take home with their produce and they will feel more connected to the farm and the food if they know some of the challenges that went into growing it.

The complaint I hear the most is that farmers don't have time to be writers as well as producers. Steve Sando of Rancho Gordo dedicates one afternoon every two weeks to writing six blog articles. He then releases one each Monday, Wednesday, and Thursday. There are other techniques of course too: get a trusted intern to write an article each week, find a very enthusiastic and involved customer who will volunteer to write a blog article every once and a while, or just commit to posting a short update once each week. There is no right way to write or schedule your blog, but post on a regular schedule and write with passion because passion is infectious.

At this point, if you are considering a farm blog, start reading a few established farm blogs and get some general advice on how to write blogs. I have discussed some aspects of blogging at Small Farm Central in Farm blogging isn't always literature, but this is and What I learned during an interview with Steve Sando of Rancho Gordo. Blogging will be a topic that I come back to over the next few months because I believe it is the core of any modern farm web marketing strategy.

Some farm blogs to get you started:
  • Eat Well Farm Blog : recently discussing problems with the Med Fly and how they are certifying their packing shed as Med Fly-free.
  • Life of Farm Blog : this blog is sponsored by the Mahindra tractor company. Perhaps the writer got a free tractor for writing the blog?
  • Tiny Farm Blog : wonderful photos and at least a post a day.
  • Rancho Gordo Blog : this popular blog receives 300-500 unique visitors a day (which is impressive for a farm website) and even helped the author secure a book deal.

Read about the process of writing a blog and more:

Spend the next few weeks reading farm blogs and exploring some of the resources listed above. Then when you think you know enough about blogging to start, you will probably want to go back to Hosting Options to get your blog online. Not coincidentally, the Small Farm Central software contains all the features you need to get your blog (and farm website) up and running within a few days. I know that not very many farms are taking blogging seriously as a marketing tool, but I have a strong feeling that every serious farm will have a blog in five years.
Posted 3/10/2011 2:52pm by Shawn & Wendy Temple.
If this entry is on your front page, you are seeing the blog-style homepage. In the control panel, navigation to Display / Template / Change template settings to change this front page to the description front page. Your choice!
Mailing List